Reminder- “Clock In” and to update $500 Emergency Fund Challenge sheet Activity- Commercial Viewer. Students will identify several different types of ads and answer questions relating to each type. See handout given in class. http://abcfamily.go.com/shows/startup-u Then students will be given one type of advertising strategy and create a 30 second TV commercial for a phone case. Popular techniques used in ads: » Bandwagon: Persuading people to do something by telling them that others are doing it, too. “Don’t be left out.” » Testimonial: Famous people say they use a product or persuade you to use a product. » Transfer/Fantasy: By using the names or pictures of famous people, but not their direct quotations, the ad is trying to convey that the product will help the consumer imitate the famous person in the ad.
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May 2019
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