Monday/Tuesday- Students will choose a company that needs a “Marketing Shift”QOTD- World News Vending Review 1. Identify what shift needs to take place and why. 2. Describe the Target Market (customer) 3. Describe the changes in the four P’s of marketing that need to take place: Product Price Place (channels of distribution) Promotion Wednesday/Thursday- Present Keynotes to class Friday- Vending Orders Choose own TED Talks vide Thursday/Friday-
QOTD- Ted Talks Video- Innovative Labor Market http://www.ted.com/talks/wingham_rowan_a_new_kind_of_job_market.html What new ways can you create to provide “modern markets to all”? Collect Data from students Marketing Strategies ppt- employ marketing information to develop a marketing plan Activity- Go to either one of these links and read the article about changing marketing strategies. Answer the 5 P’s found in the article then analyze the plan. Use one additional source. Niki: http://management.fortune.cnn.com/2012/02/13/nike-digital-marketing/ McDonalds: http://nrn.com/latest-headlines/mcdonalds-stress-value-marketing-strategy Monday/Tuesday-
QOTD- The 3 factors influencing one’s ethical behavior are individual, social, and opportunity. Describe a situation in a classroom setting where all 3 factors could pay a role in making an ethical decision. Be specific of the situation and decision that needs to be made. *Draw a picture of each factor Create a Target Market Chart. Introduce E-Marketing- Market Research Wednesday/Thursday- QOTD- Why would a company adopt a pure Economic Model of Social Responsibility for their business? Why might this reason be looked at negatively by society or outsiders? Vending Review Continue E-Marketing- Understanding Market Research Activities Students will create 2 primary research surveys- Online, On paper for Face-to-Face Students will find 2 sources for secondary research- local chamber of commerce, US Census statistics |
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