Wrapping up Marketing Plans today. (Financials and Timelines)
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Elevator Pitch Throw-Backs
Instruction: Core Competencies, Target Market, Market Mix (Marketing Strategy in detail) Activity: Students will use their graphic organizer to describe the marketing mix Check For Understanding: What are the 5 P’s of the Marketing Mix? Cont. on the Marketing Plan project Complete "Competitors" and "SWOT"
Intro/Warm-up: RS Reflection
Pass back Marketing Strategies Instruction: Creating a Marketing plan Activity: We will read example found under Bus. III tab on our website. Students will brainstorm their business goals. Intro/Warm-up: RS Reflection Instruction: Understanding a Marketing Plan, 5 P’s of Marketing Activity: Students will take notes on ppt and share in groups a summary of a market strategy from a major company LInk to article: https://www.linkdex.com/en-us/inked/marketing-strategy-examples/ Assignment: Create a marketing strategy for your own business. Check For Understanding: What will your market strategy be?
RS reflection Ask about Passion Project Place an order Intro to Marketing Strategy Students will work toward writing their own marketing plan. For those who do not have their own business plan. Use the rubric below to find a business plan that has all these elements. You'll use it to build a marketing plan then ultimately build an E-commerce website for it.
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